The Modern Marketing Playbook

After years of helping small tech teams wrestle with messy marketing tools, I built something new: The Modern Marketing Playbook. It’s not another marketing course — it’s a full rebuild of your system, tuned for how we actually work now (yes, with AI). Here’s what that looks like…

Your Three-Phase Marketing Transformation

Discovery & Audit
We dive into your current tools, content, and workflows to see what’s working, what’s broken, and where AI can make your marketing faster and smarter. You’ll get a clear snapshot of your system and actionable recommendations for immediate impact.

System Design
We map out your ideal marketing infrastructure — tools, automations, team responsibilities, and a predictable rhythm. The result: a custom 90-Day Marketing Playbook that guides your team step by step, including safe and effective AI integration.

Implementation & Training
We bring your new system to life. From setting up essential tools and templates to training your team, you’ll leave with a fully operational, AI-ready marketing system — plus everything you need to maintain it sustainably.

COMING SOON

The Software Training Starter Kit

A complete, ready-to-go package designed for independent software companies looking to streamline training, documentation, and public-facing materials. Perfect for onboarding new users, improving usability, and presenting a polished, professional image.

What’s included

Assessment & Recommendations
Start with a full review of your software, materials, and public presence to identify strengths, gaps, and opportunities. This ensures all subsequent training and documentation is tailored to your product and audience.

Documentation & Training System
Equip your team and customers with clear, structured learning tools designed for every level of user. This could include workflow documentation and process breakdowns, user guides for print and digital use, custom screencast videos for critical tasks, or training plans for onboarding beginners, advanced users, and administrators.

Spread the Word with Public-Facing Materials
Polish. your company’s professional image and make your value immediately clear to prospects and partners with a product demo video, professional brochures for events or direct mail, and social channel cohesion and optimization.

These packages aren’t quite what you need? That's totally understandable—no two companies are exactly the same. We understand that every company has it’s own requirements and priorities and are more than happy to provide a custom estimate for your request.