Why Hasselbeck Industries?

Most companies that produce a software product devote all their resources into developing that product so it totally rocks. As you should. You’re building something that makes a difference. That’s what you’re good at.

But, most companies don’t spend a lot of time on their training or sales materials. Sure, you might put together a document to answer some FAQ’s that come across the tech’s desk, but really—who has time for that? And how do you even know what you need? Lucky for you, that’s what we’re good at.

If your company is providing great software —but needs help teaching or selling it—we can help. We can dig into your product, understand your audience, determine how to instruct your users, and bring your voice and message out loud and clear. Professional collateral will make your business stand out from the crowd and show credibility from the very first impression.

Together, we will create training materials, sales support, and marketing pieces that make sense for your company. They will seamlessly integrate into your existing presence—you’ll think you produced them in-house. And what else? They’ll be professionally designed, high-quality materials that you can be proud of, and use with confidence that they’re accurate and effective.

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We create eLearning and sales support materials for software companies who want a professional look and high-quality training and documentation to support their loyal customers and give new ones a path to immediate success.

Our approach:
Working together we can do great things

We don’t meet you, then crawl away under a rock and emerge only when you’re project is finished. We work with you every step of the way, to make sure we’re creating exactly what you need.

To do our job the best way we can, we need good communication. We want to hear your stories, we want to ask questions and learn about your audience—what drives them? What are their needs? The better we work together as a team, we can tailor your new materials in exactly the right way.

Bottom line? The better we work together, the better you look in the end.
And it all starts with a conversation

Did we mention who we are?

Hasselbeck Industries is uniquely positioned to help you. We have a lot of experience in software, geospatial technologies, and training development.

Tom’s story
After almost 20 years as GIS product specialist, Tom started Hasselbeck Industries especially to work on a project with the US Marshal Service. Since then, he has worked with companies across the globe on software solutions and services. Tom has a lot of experience in development communication — translating what the users are saying into words the developers understand. He also knows how to build an effective user interface and how to improve a tricky one. He specializes in geospatial solutions for the public safety and public works sectors, including mobile solutions.

Jen’s story
Jen spent fifteen years working for Esri Press, making training materials including books, manuals, and online ancillaries. She also created static and animated presentations, technical illustrations, and interactive publications for tablets. Jen is an expert in graphic design and creating instructional materials for print and digital delivery. She can create professional quality videos, animations, screencasts, user guides, and presentations.

Ready to take your business to the next level? Tell us about your product, and we can give you a no-obligation price quote. Set up your free 30-minute consultation today.