Variety and brain health

The back yard of Hasselbeck Industries. No, not really ... but we're so lucky to have our offices in this beautiful desert.

The back yard of Hasselbeck Industries. No, not really ... but we're so lucky to have our offices in this beautiful desert.

Summer has come and gone ... well, not really. Here in sunny Palm Springs. The summer is still in full force, but it's clear that the rest of the world is wrapping up vacations, sending the kids back to school, and gearing up some big projects. HI has been a part of these plans for several new companies, and we're thrilled about the wide variety of clients and workloads that are in front of us. Not only does it keep tedium away, it's been proven that challenge and variety are good for the brain.

On some days, it's all about marketing for a client who is working hard on rebranding for a new generation of clientele. This is great, and we work through the tough decisions about web presence, social advertising, and defining the real goals of the company. On other days it's nose-to-the grindstone and determining how to set up a single HTML document so it can most easily be repurposed for several outputs. And of course, there's the days that go totally sideways when a last-minute project just has to be done before noon tomorrow. That always gets the adrenaline pumping and, to be honest, is that pure problem-solving that we love to do.

Yes, we're busy. Yes, there's days that we wish we could just go for a drive and leave the work alone ... but not many. We really enjoy the work we do here at HI and we absolutely feel responsible for putting in however long it takes to get the job done right. Our clients appreciate the effort, and our brains certainly do too.

Some other things we do to keep our brains healthy and happy?

  • Play an instrument
  • Learn a language
  • Play a strategy game
  • Have a meaningful discussion about a many-sided topic
  • Laugh
  • And don't forget to eat your coconut oil!

Happy autumn from

Tom and Jen